Friday, November 04, 2005

A great example of effective, yet tastefully obtuse branding

Mr. Happy Crack

No it's not what you think. These guys fix cracks in cement really they do. Mr. Happy Crack, and his slogan“A Dry Crack is a Happy Crack!” become so popular that people started wanting apparel with the logo.

Now I am no one to tell someone when they have gone to far, but where do you go after you bring out your own thongs?


Anonymous Daniel Nerezov said...

lol lol lol

Mr Happy Crack- that's a classic.

1:50 AM  

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